Business Beat: New retail fronts moving into the 4th District


Good news for District 4 residents — a few new restaurants and businesses are coming your way.

District 4 Pizza, 2525 N. Bellflower Blvd., will celebrate its official grand opening on Thursday, Nov. 9, with a ribbon cutting event.

Owners Nevi Maddy, Ryan McIntyre and Ian Moston opened the new pizza spot to the public in early October in the former Ecco’s Pizza location.

“It’s very exciting to welcome this great new restaurant with a sports and kid-friendly environment, together with quality pizza and pasta, to our council district,” Fourth District Councilmember Daryl Supernaw said in a recent newsletter. “Congratulations to (the owners) on creating this signature destination.”

Another new business, Anytime Fitness, also recently celebrated its grand opening in the Fourth District.

It’s location, 3599 N. Los Coyotes Diagonal, was formerly a Fitness 19 — which Aiden Gossage, a 16-year-old Millikan High School student, frequented.

In 2021, Gossage was killed while walking across Los Coyotes Diagonal at Deborah Street. To honor his memory, the new owners of Anytime Fitness — along with Gossage’s parents — have created a fund to provide free gym memberships for local students.

“Our council office will be contributing to the fund,” Supernaw wrote. “Thanks to Greg and Lily Gossage for the opportunity to support this wonderful cause.”

Sports Basement, meanwhile, will also move into the former Sears location in Los Altos.

The storied location — originally Walkers, then The Broadway, then Sears — is set to get a complete revamp with the addition of Sports Basement, a retail store dedicated to making sports and outdoor recreation more accessible.

Sports Basement is the largest ski and snowboard retailer in California, according to Supernaw’s newsletter, and focuses on giving back to the communities the company operates in.

In 2021, the newsletter said, Sports Basement donated $1 million to community partners.

“Reaction to the news has been overwhelmingly positive,” Supernaw wrote. “Our office will keep you posted with updates on this great new addition to our council district.”

And though this isn’t a new business — the Los Altos Family YMCA will waive sign-up fees for all new members through Nov. 24. Sign up in person or online at

George’s Greek Cafe

Nicky Loizides Clair, owner of George’s Greek Cafe on Second Street, is working hard to keep her family’s legacy — and recipes — alive.

The restaurant was originally opened by her parents, George and Rodoula Loizides, decades ago, but thanks to Clair’s dedication, the Belmont Shore location has maintained its authentic Greek flavor.

The recipes used at the restaurant were passed down to Clair from her mother.

Every morning while the chefs at George’s Greek Cafe prepare food for the day, Clair said in a recent interview, she taste-tests each dish to ensure they taste just like the homemade dishes crafted by mother and grandmother.

And what’s more: Clair only uses fine imported ingredients, like cold pressed extra virgin olive oil from Greece and grass-fed New Zealand lamb.

It’s Clair’s — and that of the restaurant in general — mission to bring a little piece of Greece to Long Beach.

And a well kept secret: George’s employs an in-house local delivery driver to ensure their dishes stay fresh, even on the road.

George’s Greek Cafe, at 5316 E. Second St., is open daily.

Queen Mary’s Royal Sunday Brunch

Starting Dec. 3, the Queen Mary’s Royal Sunday Brunch will return. The price per head will be $98.95, the ship’s operators announced, with an extra $19.99 charge for champagne.

Parking revenue from the event will be donated to the Queen Mary Heritage Foundation. Reservations are available now.

Restaurants for sale

Restaurateur Geoff Rau has listed his two popular Long Beach restaurants, Roundin’ Third Sports Bar & Grill and  SELVA Saloon & Fire Food, for sale.

Rau plans to spend more time in his home in New Orleans, according to a recent social media post.

Wine Bar Pop-Up

Buvons Wine Bar + Shop owner has partnered with Liv’s on 2nd for a special pop-up event featuring fresh shucked oysters, which will kick off at 6 p.m. Thursday, Nov. 9.

In addition, the monthly Women’s Market that features women creators and artists will be held from 2 to 5 p.m. Saturday, Nov. 18.

Check for more details on both events.


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