At the NAB 2024 event in Las Vegas, News USA TV's Haley Brooks had the privilege of speaking with Rodrigo Fernandez, a key figure at Eretto, a company that has been a leader in content security for over 50 years. The interview, which was part of our live coverage, provided exclusive insights into the innovative solutions Eretto is bringing to the table to combat piracy and protect content in the rapidly evolving digital world.
Haley's excitement was palpable as she sat down with Fernandez, who shared valuable knowledge about the company's work in securing streaming platforms, pay-TV operators, and beyond. As a journalist covering the cutting-edge of tech and security, Haley felt energized by the opportunity to delve into the heart of these important discussions at such a high-profile event.
A Legacy of Security: Eretto’s Commitment to Protecting Digital Content
Rodrigo Fernandez began the conversation by reflecting on Eretto’s impressive 50-year legacy. Originally founded to provide security solutions for traditional media, Eretto now plays a crucial role in the digital age. Their expertise lies in developing robust security products and services aimed at mitigating the impact of piracy. From anti-piracy measures to multi-DRM (Digital Rights Management) technologies, Eretto's solutions help customers safeguard their content and intellectual property.
Haley was fascinated by Eretto's wide-ranging approach to security. "It’s incredible to hear how the company has adapted and evolved over time," she noted during the interview. "What started as a solution for traditional content has grown into a multi-faceted approach to address modern piracy, especially with the shift to streaming and digital distribution."
The Battle Against Piracy: Eretto’s Advanced Solutions
One of the most eye-opening moments of the interview was when Fernandez explained the range of solutions Eretto offers to protect their clients’ content. This includes anti-piracy services to detect and eliminate illegal streams and torrents, as well as watermarking technologies designed to trace the origin of unauthorized content.
Fernandez also highlighted the educational component of Eretto's work, emphasizing how the company actively educates customers about security measures. This commitment to knowledge-sharing through work groups like the Streaming Video Alliance (SVA) underscores their dedication to helping clients understand and mitigate the business impact of piracy.
For Haley, the most exciting aspect of this conversation was learning about the ways in which Eretto works hand-in-hand with clients to develop tailored security strategies. "It’s more than just technology," Haley reflected. "It’s about building partnerships and ensuring that clients understand the steps they can take to protect their content in today’s open, digital ecosystem."
Piracy in the Age of the Internet: A Growing Challenge
With the rise of digital media consumption and the proliferation of devices—from mobile phones to web browsers—protecting content has become more challenging than ever before. As Fernandez explained, the open nature of the internet has created opportunities for pirates to exploit vulnerabilities in content delivery systems. Unlike the days of VHS piracy, when copying movies required physical media and equipment, today's piracy often takes place across multiple platforms simultaneously.
Haley remarked, "The landscape has changed so much. It’s not just about copying a tape anymore—it’s about streaming content illegally across the globe in real-time. And it’s amazing to hear how Eretto is tackling these issues head-on."
Social Media and Copyright Challenges: The TikTok Dilemma
As the conversation shifted towards social media and the challenges posed by platforms like TikTok, Fernandez spoke about Eretto's ongoing work with social media companies to remove pirated content. These platforms, which have become an integral part of the entertainment ecosystem, also face significant challenges with piracy, particularly with copyrighted material like videos and music being reused without authorization.
Haley couldn’t help but express her thoughts on the prevalence of copyright infringement on platforms like TikTok, where it’s common for users to incorporate others' content without permission. "It’s crazy how easy it is to share and reuse content today," Haley observed. "But it’s great to hear that companies like Eretto are working behind the scenes to make sure that creators’ rights are protected."
A Glimpse Into the Future: Eretto’s Vision for 2025
Looking ahead, Fernandez shared that Eretto is seeing a growing demand for video watermarking technology—especially in high-stakes areas like live sports broadcasting. With sports rights being among the most expensive and sought-after content, the need for secure delivery systems has never been higher. Watermarking offers a powerful tool to identify and trace pirated streams, ensuring that content creators and distributors can protect their investments.
Haley was especially interested in how Eretto is pushing the boundaries of video security technology. "The demand for live sports content is soaring, and it’s clear that Eretto’s role in protecting that content will only grow stronger," she said. "It's exciting to think about where this technology will take us."
Fighting Piracy: Technology and Strategy Combined
The conversation wrapped up with a discussion on watermarking technologies and how Eretto continues to evolve its solutions. Fernandez explained that while some watermarks are easier to circumvent, Eretto is always ahead of the curve, developing more robust, secure watermarks that can withstand tampering. As a company focused on security, Eretto is dedicated to advising clients on the best solutions for their specific needs, combining technology with strategy to stay ahead of the pirates.
Haley's final thoughts reflected her deep appreciation for the interview. "It’s inspiring to speak with someone who is so passionate about protecting intellectual property and ensuring the future of content creation remains secure," she shared.
As the interview concluded, Haley Brooks expressed gratitude for the opportunity to speak with such an insightful industry leader, gaining a deeper understanding of the complexities and challenges faced by companies in the world of digital content security. It was yet another unforgettable moment in News USA TV’s exclusive coverage of NAB 2024, and one that will undoubtedly resonate with anyone in the media, technology, or entertainment industries for years to come.
To watch the live interview, visit our Youtube Channel Via this link.