As a part of News USA TV's exclusive coverage at NAB 2024, journalist Haley Brooks had the privilege of interviewing Zena Harris, the Founder and President of Green Spark Group, a sustainability consulting firm that is driving positive change in the media and entertainment industries. This insightful discussion covered topics ranging from practical sustainability efforts in film production to major industry-wide decarbonization strategies. The experience left Haley both inspired and hopeful about the future of eco-conscious practices within the media world.
In a lively conversation at NAB 2024, Haley Brooks met with Zena Harris to delve into the sustainability practices revolutionizing film and television productions. Zena’s presence at the event was exciting, not just because of her accomplishments, but due to her role as both a panelist and speaker she had recently participated in workshops, including one that featured Mary Jo Winkler, executive producer of HBO's True Detective: Night Country. Zena’s comprehensive understanding of the challenges and solutions surrounding sustainability in the media industry was evident, and the interview was an excellent opportunity to hear firsthand about the impactful work Green Spark Group is undertaking.
The Road to Sustainable Practices in Media
One of the most eye-opening moments from the interview came when Zena shared her firm’s core mission: to help media companies make production processes more sustainable. Green Spark Group works across all aspects of media production, from long-form and short-form films to broadcasting studios and supply chains. Zena’s approach is holistic, aiming to integrate sustainable practices across every facet of the entertainment ecosystem. It was clear that, for her, the work wasn't just a job, it was a passion.
“We work to advise and consult, helping production companies, studios, and broadcasters integrate sustainable practices,” Zena explained. Her role in shaping the future of entertainment involves giving entities the knowledge and tools they need to reduce their environmental impact while maintaining quality and innovation in their productions.
Decarbonization: A Game-Changer in Film Production
A key topic during the interview was decarbonization, the significant shift from fossil fuels toward more sustainable energy sources. Zena emphasized how productions are actively eliminating diesel generators and instead incorporating battery-powered stations or E-generators, which provide clean power during shoots. This change has been a game-changer in reducing carbon footprints. For Haley, hearing about these immediate, impactful changes felt empowering, offering a glimpse into the tangible steps productions can take now to make a difference.
“Productions can immediately start reducing their carbon footprint,” Zena shared, “by switching to battery power and even making simple changes like offering vegetarian meals instead of meat-heavy ones.” These practices, as Zena mentioned, not only benefit the planet but can also lower production costs, another win-win scenario.
Virtual Production: Reducing Footprints While Elevating Creativity
As the conversation turned to virtual production, an area of major interest at NAB 2024 Zena illuminated the remarkable environmental benefits that virtual stages offer. According to a study by Sony, virtual productions can reduce carbon footprints by as much as 70%, compared to traditional physical productions. Zena’s expertise shone through as she explained how virtual stages and digital technologies are making it possible to scale productions while simultaneously lightening their environmental burden.
Haley found this information particularly exciting, as it showcased how digital transformation in the media industry isn't just about enhancing creativity but also about contributing to a healthier planet. With virtual production, the possibilities seem endless—and environmentally friendlier.
A Vision for the Future: Elevating the Workforce
Looking ahead, Green Spark Group is poised for even more significant advancements. Zena revealed an exciting new project in collaboration with the Green Building Council in California. This initiative, launching in 2024, will create an industry-wide standard for sustainability in film, TV, music, and sports, a long-awaited move that will elevate the workforce and encourage broader integration of sustainable practices across the board.
“I’m incredibly proud of the work we’re doing in creating a professional standard for sustainability,” Zena said with evident pride. The upcoming launch promises to be a landmark event for the industry, and for Haley, it was inspiring to hear about this pivotal effort to foster widespread change and professional development.
Conclusion: A Future Shaped by Sustainability
The interview with Zena Harris left Haley Brooks feeling optimistic about the future of sustainable media production. Zena’s insights into practical solutions and innovative projects reinforced the idea that the entertainment industry has the power to reduce its environmental impact without compromising on creativity or quality. As we look ahead to the rest of 2024, News USA TV is proud to have exclusive access to such forward-thinking leaders shaping the future of the media world.
Haley’s reflections on the interview reminded her of the importance of integrating sustainable practices not just as a trend but as a fundamental shift toward a better future. It’s clear that the work done by Green Spark Group and the tireless efforts of leaders like Zena Harris will be pivotal in ensuring that media production remains both creative and environmentally conscious in the years to come.
As we reminisce about the best moments of our 2024 exclusive interviews, this conversation with Zena Harris stands out as a true highlight, one that reinforces the message that the entertainment industry can, and must, take responsibility for the planet.
To watch the live interview, visit our Youtube Channel Via this link.